Introduction: Top 20 Influencers in India
In the dynamic world of digital content, social media influencers have redefined fame and impact. India, with its massive online population, has seen the rise of influencers across niches—fashion, tech, fitness, comedy, education, travel, and more. As we move into 2025, some personalities continue to dominate the digital landscape with creativity, authenticity, and a loyal follower base.
Whether you’re looking for inspiration, entertainment, knowledge, or style tips, these top 20 Indian influencers are the ones to follow in 2025.
Table of Contents
🌟 Why Social Media Influencers Matter
Influencers in India aren’t just entertainers or content creators. They shape opinions, inspire lifestyle choices, promote social change, and even influence consumer behavior. With millions of followers on platforms like Instagram, YouTube, and X (formerly Twitter), these creators play a major role in shaping the digital future of the country.
📱 Top 20 Influencers in India to Follow in 2025
Here’s a curated list of India’s most impactful and followed influencers in 2025 across multiple niches:
1. CarryMinati (Ajey Nagar)
- Platform: YouTube, Instagram
- Niche: Comedy, Roasts, Gaming
- Followers: 40M+ (YouTube)
- Why Follow: Witty, sharp, and India’s biggest solo YouTuber.
2. Prajakta Koli (MostlySane)
- Platform: YouTube, Instagram
- Niche: Comedy, Lifestyle, Vlogs
- Followers: 8M+ (YouTube)
- Why Follow: Relatable content and a powerful voice in mental health advocacy.
3. Bhuvan Bam (BB Ki Vines)
- Platform: YouTube, Instagram
- Niche: Comedy, Music
- Followers: 26M+ (YouTube)
- Why Follow: Versatile creator, actor, and storyteller.
4. Komal Pandey
- Platform: Instagram, YouTube
- Niche: Fashion & Styling
- Followers: 2M+ (Instagram)
- Why Follow: Bold fashion statements and viral styling reels.
5. Techno Gamerz (Ujjwal Chaurasia)
- Platform: YouTube
- Niche: Gaming
- Followers: 40M+ (YouTube)
- Why Follow: India’s top gaming influencer with engaging story-based gameplay.
6. Kusha Kapila
- Platform: Instagram, YouTube
- Niche: Comedy, Acting, Fashion
- Followers: 3M+ (Instagram)
- Why Follow: Hilarious sketches and authentic lifestyle content.
7. Ranveer Allahbadia (BeerBiceps)
- Platform: YouTube, Instagram, Spotify
- Niche: Motivation, Fitness, Podcasts
- Followers: 6M+ (YouTube)
- Why Follow: Insightful interviews on ‘The Ranveer Show’ podcast.
8. Ankush Bahuguna
- Platform: Instagram, YouTube
- Niche: Makeup, Comedy, Lifestyle
- Followers: 1M+ (Instagram)
- Why Follow: Breaking gender norms with charm and humor.
9. Dolly Singh
- Platform: Instagram, YouTube
- Niche: Comedy, Fashion
- Followers: 1.6M+ (Instagram)
- Why Follow: Comic sketches with social messages.
10. Shlok Srivastava (Tech Burner)
- Platform: YouTube
- Niche: Tech, Gadgets, Reviews
- Followers: 11M+ (YouTube)
- Why Follow: Fun take on tech content that simplifies gadgets for all.
11. Sejal Kumar
- Platform: YouTube, Instagram
- Niche: Fashion, Lifestyle, Music
- Followers: 1.5M+ (YouTube)
- Why Follow: DIY fashion and relatable life vlogs.
12. Jannat Zubair Rahmani
- Platform: Instagram, YouTube
- Niche: Fashion, Beauty, Acting
- Followers: 50M+ (Instagram)
- Why Follow: A youthful fashion icon and TV star with an inspiring journey.
13. Ashish Chanchlani
- Platform: YouTube, Instagram
- Niche: Comedy
- Followers: 30M+ (YouTube)
- Why Follow: Popular for his comic sketches and acting chops.
14. Riyaz Aly
- Platform: Instagram
- Niche: Fashion, Music, Lip-sync
- Followers: 27M+ (Instagram)
- Why Follow: Teen heartthrob with viral reels and trends.
15. Aashna Shroff
- Platform: Instagram, YouTube
- Niche: Fashion, Beauty, Lifestyle
- Followers: 1M+ (Instagram)
- Why Follow: High-quality content and luxury fashion styling.
16. Kritika Khurana (ThatBohoGirl)
- Platform: Instagram, YouTube
- Niche: Fashion, Travel, Lifestyle
- Followers: 1.8M+ (Instagram)
- Why Follow: Boho fashion vibes and travel aesthetics.
17. Niharika NM
- Platform: Instagram, YouTube
- Niche: Comedy, Lifestyle
- Followers: 2.5M+ (Instagram)
- Why Follow: Witty South Indian girl-next-door who conquered global digital stages.
18. Mumbiker Nikhil
- Platform: YouTube, Instagram
- Niche: Travel, Lifestyle, Vlogs
- Followers: 4M+ (YouTube)
- Why Follow: Travel storytelling with emotional depth and cinematic visuals.
19. Gaurav Taneja (Flying Beast)
- Platform: YouTube, Instagram
- Niche: Fitness, Vlogs, Aviation
- Followers: 8M+ (YouTube)
- Why Follow: Family-friendly, informative, and motivational content.
20. Saurav Joshi Vlogs
- Platform: YouTube
- Niche: Daily Vlogs
- Followers: 22M+ (YouTube)
- Why Follow: India’s most subscribed vlogger for his relatable family stories.
🔍 Rising Trends Among Indian Influencers in 2025
- Short-form content: Instagram Reels and YouTube Shorts are dominating.
- Podcasts: Long-form conversation shows like The Ranveer Show are surging in popularity.
- Multilingual content: Influencers are creating content in regional languages to reach deeper into Tier 2 and 3 cities.
- Brand partnerships: Most top influencers now collaborate with leading brands, startups, and even global fashion and tech houses.
- Social Impact: Influencers are now seen using their platforms to promote mental health, environmental sustainability, and education.
📈 Influencer Marketing in India: A Growing Powerhouse
The Indian influencer marketing industry is projected to cross ₹3,000 crore ($360M+) by the end of 2025. Brands leverage influencers not just for reach, but for deep audience trust. With platforms evolving, so is the credibility of influencer-driven storytelling.
👣 Final Thoughts
Following these top 20 influencers in India ensures your feed is full of creativity, insights, and entertainment in 2025. Whether you’re into fashion, tech, lifestyle, or just need a laugh after a long day, these creators are redefining what it means to be a digital icon in modern India.
Don’t just scroll—get inspired, laugh more, learn something new, and maybe even start creating yourself.